As avid cyclists and partners in both life and business, we are constantly seeking out new adventures on two wheels. It was during one of these rides that the idea for our first collection, Premium, was born. We were tired of the garish, over-the-top designs that seemed to dominate the cycling apparel market. Instead, we wanted to create something simple and elegant, something that would allow us to express our love of cycling without screaming it from the rooftops.
We settled on a monochromatic palette of black and white, which we felt perfectly embodied the clean, sober aesthetic we were going for. But we also wanted to offer our customers the chance to make their Premium pieces truly their own, which is why we made personalization a key feature of the collection. Our clients could choose to have their name printed on the back of their jersey, making each piece truly one-of-a-kind.
As we continued to ride and explore, we found ourselves constantly tweaking and improving our designs. And so, our next collection, Fundamental, was born. This time, we decided to add a few more colors to the mix, including dark red, navy, dark grey, dark green, and off-white. But our focus remained the same: to create garments that were both functional and beautiful, that would help us push ourselves to new heights on every ride.
We upgraded all of our fabrics and chamois, testing each one rigorously to ensure that they met our high standards for performance and sustainability. And we optimized the fit of every piece, drawing on our own experiences as cyclists to create garments that would feel like a second skin. We can't wait for you to try our new collection, and to see where your adventures take you in these pieces that we've poured our hearts and souls into.